SAN FRANCISCO, Sept. 19, 2018 — Fernet – Branca and the Fratelli Branca Distillerie have agreed to sponsor the parade to celebrate our 150th parade. Along with the presence of a Fernet Branca float in the parade, check out the “Fernet Pit Stops” near and along the parade route to visit before, during or after the parade to celebrate with a Fernet and toast to the vision of their founder:

…to bring to the whole world the excellence, the passion and the beauty of doing things the Italian way, in full respect of human being and the environment. – Brenardino Branca

The 150th annual San Francisco Italian Heritage Parade will take to the streets of San Francisco on Sunday, October 7, 2018. The San Francisco Italian Heritage Parade is the longest continuously running Italian Heritage Parade in the United States, celebrating the accomplishments and culture of all Italian-Americans and welcoming all. The inaugural parade took place in 1869 in San Francisco’s downtown, featuring the bands and marching units of Italian fraternal organizations, including the Garibaldi Guard, Swiss Guards and Lafayette Guards. Throughout the years, it has remained a sign of the vitality of the Italian communities in the Bay Area.

The 150th annual San Francisco Italian Heritage Parade begins at 12:30 pm at the foot of Jefferson and Stockton Streets in Fisherman’s Wharf and ends in Washington Square in front of Sts. Peter and Paul Church. The parade will feature Italian and Italian-American dignitaries, music, performances, floats and representatives of Italian and Italian-American organizations and businesses. The parade welcomes all to be Italian-American for the day and enjoy our shared culture!

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